
Research Lab on Behavioral Change in Health and Sustainabilty
Our Vision
We believe that people can choose more healthy and sustainable life styles if given the right choice environment. Our vision is to help public and private organizations create personally optimal choice environments where individuals can make the most healthy and sustainable decisions.


Our Mission
To develop, research and implement scientifically-proven behavioral change interventions that address the unique needs of diverse individuals. By this, we aim to increase adherence to medical guidelines, improve public health and health equity, and promote global sustainability.
Current Research Projects
Nudge2Quit: Personalized Nudges for Smoking Cessation
About half of the people who join smoking-cessation quitlines drop out before they finish. We are testing whether personalized and adaptive nudges can keep them engaged and increase rates of adherence, contributing to the potential success of the smoking cessation treatment.
Reducing Single-Use Plastic Consumption
Israel's use of disposable tableware is very high. Information campaigns have had limited effect. We are developing and testing behavioral interventions focused on reducing disposable use in workplaces and at coffee shops, to encourage a lasting switch to reusable alternatives.
Healthy Eating and Less Food Waste in Daycare Centers
About 40% of the food served in after-school daycare programs is thrown away. Together with the Ministry of Health Department of Nutrition, we are exploring the behavioral and modifiable factors that affect waste at different stages. Also, together with several municipalities we are developing behavioral interventions for the daycare staff to help them encourage children to eat better and waste less.
An Urban Healthy Consumption Index
With the Ministry of Health and a large retail data company, we are building a city-level index of healthy food consumption. It is based on actual supermarket purchase data linked to municipal health outcomes. The results will appear in an interactive dashboard that local authorities can use to plan and prioritize health interventions.
Increasing Adoption of Residential Solar Panels
Israel gets plenty of sunshine, but few homeowners install rooftop solar panels. We are mapping the psychological and behavioral barriers across different groups in the population. We will then design and test interventions tailored to each group to maximize adoption rate of installing solar panels.
Partners and Supporters

Ministry of Health

Ministry of Energy

Ministry for Environment Protection

Israel Cancer Association

Meuhedet Health Services

Israeli Energy Forum

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