Increasing Health Adherence using Personalized Behavioral Solutions
Our Vision
We believe that people can choose more healthy and sustainable life styles if given the right choice environment. Our vision is to help public and private organizations create personally optimal choice environments where individuals can make the most healthy and sustainable decisions.
Our Mission
To develop, research and implement scientifically-proven behavioral change interventions that address the unique needs of diverse individuals. By this, we aim to increase adherence to medical guidelines, improve public health and health equity, and promote global sustainability.
Selected Projects
Reducing Single-Use Plastics
Personalized behavioral intervention to reduce the usage of single-use-plastics. Field studies in organizations, workplaces, restaurants and coffee shops.
For the Ministry of Environmental Protection. Read more here
Mitigating Non-Adherence to Medications
Behavioral analyses of barriers that cause non-adherence to medication among breast cancer patients. Surveys and studies to develop behavioral personalized solutions that overcome barriers and boost adherence. Read more here
Reducing single-use plastics among Orthodox communities
Reducing single-use plastic consumption among Haredi households using personalized behavioral interventions.
With "Leshomra" organization, for the Open University Sustainability Research Center. Read more here
BRCA Test for Breast Cancer Early Detection
Increasing uptake of genetic screening for BRCA mutations among Ashkenazi Jewish women using in-depth research and behavioral interventions.
For the "Good Genes" Patient Organization. Read more here
Partners
Ministry of Health
Clalit Health Services
Meuhedet Health Services
Maccabi Health Services
Ministry for Environment Protection
Israel Cancer Association
Novartis
הג׳וינט
עמותת גנים טובים
בית בלב
Founders
Social Psychologist and Behavioral Researcher
Associate Professor at the Federmann School of Public Policy,
Hebrew University of Jerusalem- eyal.peer@mail.huji.ac.il
Epidemiologist and Behavioral Researcher
Research Fellow at the Federmann School of Public Policy,
Hebrew University of Jerusalem- roni.lotan@mail.huji.ac.il
Join Our Research Community
Curious about our latest studies?
Want to join future experiments or stay informed about our work?
Sign up below and we’ll keep you posted.